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Brand & Culture

MISSION

Lead the Business Progress and Build a Better Life Together.
China Resources recognizes the important link between business progress and social development. The company’s lofty corporate mission supports the responsible course of action which promotes the well-being of the entire society while pursuing corporate development.

China Resources will lead the following four areas in business progress:
Abiding by business ethics and defending market rules to build an orderly business ecosystem;
Transforming through innovative business models as the epitome of a successful Chinese enterprise;
Taking social responsibility as a state-owned enterprise and rewarding society with shared benefits;
Contributing business intelligence, sharing best business practices and providing ideas for social progress.

China Resources will create a better life for its customers, shareholders, employees, partners, wider society and the environment through:Provision of quality products and services that continuously exceed customer expectations, and create customer value;

Improvement of corporate governance and performance to yield steady business development, in accordance with laws and regulations; Protections of employee rights, helping employees achieve their personal value and improving their happiness index;

Compliance of business ethics that create a favorable win-win business environment through cooperation; Participation in charity and promotion of mainstream values for social harmony and development in response to national policy; Obedience to the environmental protection laws and regulations, energy-saving measures for renewable economy to achieve ecologically-friendly civilization.