MIXCLIFESTYLE ECOSYSTEM

Based on the ecosystem business model, we aim to provide high-quality services for all customers, to empower urban economic growth and vitality, and to shape the city's humanistic and artistic environment through the integration of quality resources and the operation of full-format urban space.

PEOPLE CENTRICITY

Adhering to the objective of “respecting the human value, developing the human potential, and enhancing the human spirit”, we aim to innovate talent acquisition strategies, to build a well-rounded talent development system, to enhance employees' sense of fulfillment and happiness, and eventually to share the benefits of development with all employees. 

MUTUAL-WINNING PARTNERSHIP

Committed to building a partnership of "mutual benefits, growths, and achievements “, we aim to implement sustainable programs and to improve sustainable performance with all partners. 

GREEN ENVIRONMENT

Applying green concepts to all business; applying green goals to all projects; applying green management to all process. We aim to minimize the adverse impact on the environment and climate, and to ensure green, low-carbon, harmonious coexistence between mankind and nature.

BUSINESS INTEGRITY

Strictly following the corporate value of “Integrity", through continuous improvement of the modern governance system and commitment to business ethical standards, we aim to accelerate the company's long-term stable operation and sustainable development in the future.